The Sony HX90V camera is the manufacturer’s famous compact camera that is a successful successor to the Sony’s previous HX60V which is now set to offer a proper competition to the very amazing travel compact camera.
Sony yesterday announced their much talked about and famous travel compact camera in the shape of HX90V. The camera is somewhat moderate with respect to the price range and is rumored to be around £340.00. The camera is termed by the critics as it integrates many ‘powerful’ features from the much advanced RX100 Mark III and possesses solid ability to give other popular and famous travel compact cameras a long run for their money having Panasonic Lumix TZ70 in a long list.
Many compact cameras have been making a solid mark in the travel zoom camera category during the past few weeks. That’s partly due the fact that large focal range and compact designs of the smart cameras have been utilized to full effect to achieve greater attraction of the camera enthusiasts from all around the world. This just not only offers a solid competition to the ubiquitous and gigantic smartphone market but also provides better results at a very competitive price point.
Therefore, the Sony HX90V camera should be accepted by the camera enthusiasts with greater interest as it ensures quality but we can’t ignore the fact that it will take a hell a lot for the camera nerds and experts to leave out the very famous Panasonic Lumix TZ70 coupled with several others impressive and popular travel compact camera designs available in today’s market.
A few experts set out on an early research ahead of Sony’s today’s launch to get their hands on the much talked about Sony HX90V camera and foresee how the camera will perform, it’s scope potential and success magnitude compared to all the cameras available in the crowded market place in the near future.
Sony HX90V compact camera does provide a number of coolest features but one of the features that is being most talked about is the pop out EVF which is being inherited from the most advanced RX100 III camera and is almost similar to it in terms of quality and dimensions. The EVF features an interesting welcome moification that shows up when you pop the electronic viewfinder back down and the best part is that it doesn’t switch the camera off unlike the RX100.
The addition of the electronic viewfinder was largely welcomed by the camera nerds from all over the world. The previous model HX60V did support the viewfinder as well but it came as the expensive and bulky design which was disliked by the consumers.
Another positive that can be associated with the electronic viewfinder is that that it helps the rear bulk of the rear end of the camera to be taken up by the LCD screen. The screen measures precisely 3 inches and has the resolution of 921k dots. The real advantage of the entire unit is that it can be twirled to 180 degrees on a horizontal axis and helps facing the subject right in front of the lens.
The optical zoom readings of the camera vouches for its quality and the stats remain the same as its predecessor. It incorporates a 30x optical zoom that covers an impressive focal length of 24-720mm and an aperture of f/3.5-6.4 which is acceptable for a travel compact camera.
Sony is renowned for integrating Zeiss lens into their cameras and once again they paid heed to it by incorporated Zeiss T Sonnar Unit. The best part about the lens this year is that Sony’s engineering body somehow managed to design the lens 30% smaller than the lenses previous year.
Brilliant work done by the Sony engineering team made sure that the camera was more pocket able than its direct rivals such as TZ70. The design tweaks resulted into a much smaller and lighter camera production than its predecessor HX60V.
The camera although has a smaller design and lighter weight but yet the HX90V gives a very comfy feel when you hold it. Those who have used this camera would argue that it feels comfortable only because of its grip which isn’t available in the TZ70.
Other features are mostly inherited and transplanted from the RX100 III that includes the host at the start of the control buttons coupled with nice control ring fixed around the lens. Just like the RX100 III, the control ring twirls smoothly unlike most of the competitors present in the market.
Probably the only downside that can be associated with the camera at the first glance is the unavailability of the Raw Image Capture. This is one of the features that are being demanded heavily by the users of the travel compact cameras from all around the globe. This feature is provided by their competitors such as TZ70.
Sony HX90V Final Thoughts:
The first look of the Sony HX90V compact camera is extremely positive. The device is recognizably very compact than most of its challengers and incorporates some of the highly attractive and eye catching specifications adding the pop up electronic viewfinder and 180 degree vari angle EVF screen.
The only real drawback of the Sony HX90V compact camera is the non-inclusion of raw capture facility despite of the fact that for some cameras in the market the lack of raw capture may not be a big problem.
The HX90V will be priced around at £340 at its launch, with the HX90. The latter doesn’t integrate the GPS functionality and is priced around at £330.